Enhancing the Post‑Event Layer

The Idea

Closing the loop.

For most events, the relationship ends at the door. Everyone there captures something, and most of it ends up in a story that expires in a day or a camera roll nobody else sees, almost never in anything attached to the event it came from. The organiser has content they have already paid for and no lasting surface to publish it on. And the platform that sold the ticket plays no part in any of it.

At present, every ticket a fan buys through Shotgun stays in their account long after the event, sitting under the Past tab in My tickets, and the organiser they followed to find it keeps its own page. The event itself leaves nothing behind. We are open to exploring a partnership where it does: a gallery attached to each Shotgun event, appearing on both of those surfaces, looking and behaving like a Shotgun feature.

Drop Highlight already builds and runs all of it, the gallery, the uploads, the review and the moderation, meaning this could be a relatively small lift for your team, while giving fans a reason to come back and organisers a reason to stay.

What It Could Do

Two audiences, two different kinds of value.

The case for Shotgun runs on two fronts: what galleries add inside the app, and what it lets Shotgun offer the organisers it works with.

The Fan Experience

How this could look for a fan.

From the prompt after an event through to a way back into Shotgun. The label above each screen says whose surface it is.

The Organiser Experience

What the organiser actually does.

Galleries need somewhere to live, so each organiser would have a Drop Highlight account behind the scenes: a simplified version of the platform, built around the events they run with Shotgun, with little to learn beyond publishing a gallery.

A gallery would be created from the Shotgun event itself, so the organiser opens something that is already set up. The event, the venue and the date arrive with it and stay tied to it. What they add is the content.

Every fan submission lands in a review queue that the organiser works through, in Drop Highlight, reached from their own dashboard. Nothing publishes automatically. Approved files become gallery media, rejected ones are discarded, and every item carries a record of who submitted it and what they agreed to.

The content is the organiser's: they review it, they can download all of it, and it lives on our infrastructure. Nothing about moderation or content management needs building into your organiser tooling, and Shotgun would take on no storage, no transcoding, no moderation queue and no take-down obligation.

The Integration Roadmap

A phased approach, starting small.

The eventual shape of this would depend on how Shotgun's own systems are put together and on the resource available. We would suggest starting with the smallest build that works, then going deeper as the numbers justify it. Every route out of a gallery, to a follow, to an organiser page, to a checkout, can carry attribution, so the first events to run would show what those numbers look like for a Shotgun audience.

The Commercials

More than one structure could work here.

The fan-facing surfaces above sit inside Shotgun and read as Shotgun. Behind them, our costs are storage, transcoding and delivery, and they scale with the size of an event. Whether that sits with Shotgun or with the organisers themselves shapes everything else.

The structure could take more than one shape: a platform fee, a licence per event, a per-account arrangement, or some combination. Any of them can work, and which one makes sense would likely depend on scale and on how it would be positioned to organisers.